Connect to any CPA network: Postbacks & conversion tracking
You need this addon if:
- A CPA network like JuicyAds or Traforama asked for your "postback URL" and you don't have one
- You want to work with affiliate programs that require server-to-server (S2S) conversion tracking
- You need to prove which affiliates bring real paying users, not just fake clicks or bot traffic
- You're tired of manually tracking which campaigns convert and which ones waste your budget
- You want to scale your affiliate program but can't identify your best-performing partners
Postbacks vs. referral system: Understanding the difference
Both help you get more users, but they solve completely different problems. Here's what beginners often miss:
| Feature | Postbacks Addon | Referral System |
|---|---|---|
| What it does | Connects you to external CPA networks with 1,000-50,000 affiliates | Lets your existing members invite friends for commission |
| Traffic source | External (affiliates already have dating traffic) | Internal (your current users must recruit) |
| Works when you have | 0 users (networks bring traffic from outside) | 500+ users (otherwise nobody to invite friends) |
| Time to first results | 48-72 hours after network approval | 3-6 months (users need habit formation) |
| Who manages partners | CPA network handles fraud detection, payments, support | You manually approve referrals, pay commissions, handle disputes |
| Cost per new user | $5-15 (mainstream) or $1-8 (adult) guaranteed | $0... if your users actually invite (95% don't) |
| Requires campaign budget | Yes ($500-2,000 for testing) | No (just one-time $220 addon cost) |
Critical insight for beginners
Postbacks is not a traffic source—it's the technical bridge to traffic sources.
Think of it this way:
- Referral System: You ask your 10 existing users to invite friends (hope-based marketing)
- Postbacks Addon: You connect to JuicyAds' 50,000 affiliates who already promote dating sites (performance-based marketing)
Without Postbacks, CPA networks can't track your conversions = they won't approve you. Without Referral System, you can't incentivize your existing members to recruit—but if you have 0-50 members, there's nobody to incentivize anyway.
Simple decision tree: Which addon do you need?
If you have 0-100 users today:
Buy: Postbacks Addon ($320)
- You NEED external traffic (CPA networks)
- Referral System won't work (nobody to refer)
- Expected outcome: 50-500 registrations in first month from network affiliates
If you have 500+ active users:
Buy: Referral System ($220)
- You already have community to leverage
- Organic growth is cheaper than paid CPA
- Expected outcome: 5-10% of users invite 1-2 friends over 6 months
If you want to test both approaches:
Hybrid strategy (recommended):
- Month 1-3: Use Postbacks + CPA networks to get to 500 users
- Month 4+: Add Referral System to reduce acquisition cost
- Result: Speed from CPA, efficiency from referrals once you have traction
What postbacks actually do (in plain English)
Think of postbacks as automatic notifications from your platform to affiliate networks. Every time something important happens on your site—someone registers, verifies email, buys a membership—this addon instantly tells the network "user from affiliate X just completed action Y."
Why networks require this
Without postbacks, affiliate networks have no way to track if their traffic converts. They can't pay affiliates accurately, and they can't identify which partners bring quality users vs. junk traffic. No postbacks = no approval from serious networks.
What you get with this
Every conversion event (registration, email verification, payment, recurring subscription) triggers an instant notification to the network. They see exactly which affiliate drove that action, when it happened, and how much revenue it generated.
The business impact
You only pay affiliates for conversions that matter. Networks automatically block partners who send low-quality traffic. You can scale winners and pause losers based on real conversion data, not guesses.
Tracked conversion events
| Event | What triggers the postback | Why networks care |
|---|---|---|
| Registration | User completes signup form on your platform | Proves traffic source drives real signups (CPA payment trigger) |
| Email verification | User clicks confirmation link in email | Filters fake/bot registrations (quality indicator) |
| First payment | User completes membership purchase via payment processor | The money moment—affiliate gets commission based on this |
| Recurring subscription | User's monthly/yearly subscription renews automatically | Lifetime value tracking—some networks pay on recurring revenue |
Need additional conversion events tracked?
The standard addon covers the four events above. If you need custom tracking (gift purchases, premium feature upgrades, video call minutes, etc.), contact us for custom development. Most CPA networks only require the standard four events.
Supported affiliate programs and networks
This addon works with any affiliate program or network that supports server-to-server (S2S) postback tracking. Confirmed compatibility with:
Major CPA networks
- JuicyAds (adult + mainstream dating)
- AdsEmpire (global traffic)
- Traforama (EU-focused)
- Datify (US mainstream)
- Cpamatica (flexible terms)
- ClickDealer (tier-1 countries)
Affiliate platforms
- NATS (adult industry standard)
- Post Affiliate Pro
- HasOffers / Tune
- Cake Marketing
- Binom tracker
- Any S2S-compatible platform
Custom solutions
- Your own affiliate software
- Direct advertiser integrations
- White-label affiliate programs
- Custom tracking platforms
How it works: technical overview
Step 1: Install addon → Your platform generates unique postback URLs for each conversion event
Step 2: Add to network → You paste these URLs into your CPA network dashboard (takes 5 minutes)
Step 3: Test mode → Generate a test conversion to verify postbacks fire correctly
Step 4: Go live → Every real conversion automatically notifies the network with affiliate ID, event type, and revenue amount
Example postback URL format:
https://yourplatform.com/postback?event=registration&affiliate_id={AFFILIATE_ID}&transaction_id={TRANSACTION_ID}
Network replaces {AFFILIATE_ID} with actual partner ID when sending traffic
Your platform receives this URL, logs the conversion, sends confirmation to network
https://yourplatform.com/postback?event=registration&affiliate_id={AFFILIATE_ID}&transaction_id={TRANSACTION_ID}
Network replaces {AFFILIATE_ID} with actual partner ID when sending traffic
Your platform receives this URL, logs the conversion, sends confirmation to network
What's included
- Postback URL generator: Automatic creation of tracking URLs for your Dating Pro platform
- Four conversion events: Registration, email verification, first payment, recurring subscription
- Test mode: Verify postbacks work before going live with real campaigns
- Network integration guide: Step-by-step instructions for adding postbacks to major CPA networks
- Duplicate prevention: System ensures same conversion doesn't fire multiple postbacks
- Error logging: Track failed postbacks for troubleshooting
Setup time and requirements
| Requirement | Status | Details |
|---|---|---|
| Dating Pro platform | Required | Any plan (Start, Plus, Premium, Ultimate) |
| Payment processor | Required | Must be connected to track payment conversions (Stripe, PayPal, CCBill, etc.) |
| Custom domain | Required | CPA networks won't accept subdomain.datingpro.com URLs |
| Technical knowledge | Not required | Copy-paste postback URLs into network dashboard (we provide guide) |
| Setup time | — | 30 minutes: addon installation + adding URLs to network |
Common misconception
This addon does NOT automatically bring you traffic or affiliates. It's the technical foundation that allows you to work with CPA networks. Think of it like installing a payment processor—it doesn't generate sales by itself, but you can't accept payments without it.
You still need to:
- Apply to CPA networks and get approved
- Set your CPA rates and campaign budgets
- Manage affiliate relationships through the network dashboard
This addon vs. full CPA integration service
| Feature | Postbacks Addon ($320) | CPA Integration Service (from $345) |
|---|---|---|
| Postback URL generation | Included | Included |
| Test mode verification | Included | Included |
| Network selection consultation | Not included | 30-min call |
| Network application support | DIY | We help prepare materials |
| Campaign setup recommendations | Not included | CPA rates, geo targeting, budgets |
| Launch week monitoring | Not included | We verify conversions track correctly |
| Best for | You know which network to use | You're new to CPA networks |
If you already know which CPA network you want (JuicyAds, Traforama, etc.) and just need the technical setup, this addon is all you need. If you want help choosing the right network and launching your first campaign, consider the CPA Integration Service.
Technical specifications
Postback method
Server-to-server (S2S) HTTP/HTTPS GET or POST requests. Supports dynamic parameter replacement (affiliate_id, transaction_id, amount, currency, etc.)
Security
Optional token-based authentication to prevent fake postback requests. IP whitelisting for approved networks. SSL/TLS encryption for all postback URLs.
Tracking accuracy
Cookie-based affiliate attribution with 30-day default window (configurable). Handles multiple devices (user registers on mobile, pays on desktop = correct attribution).
Performance
Postbacks fire asynchronously (don't slow down user experience). Failed postbacks retry up to 3 times with exponential backoff. Logs available for debugging.
Need help with implementation?
While the addon comes with setup documentation, some clients prefer hands-on assistance. Dating Pro Professional Services can help:
- Configure postbacks for multiple networks simultaneously
- Set up custom conversion events beyond the standard four
- Integrate with white-label affiliate platforms
- Troubleshoot postback firing issues
Hourly rate: $69-140/hour depending on complexity. Learn more
Why you need Postbacks for CPA networks (not Referral System)
What Postbacks unlocks
Access to 50,000 affiliates in CPA networks who already drive dating traffic. They promote you, you pay per conversion ($5-15), Postbacks tracks everything automatically.
Result: Traffic in 48-72 hours
What Referral System gives you
A dashboard for your current members to invite friends and earn commissions. Great for organic growth—but requires existing engaged community to work.
Reality: 95% of members never invite anyone
The brutal math
Scenario: You have 20 users, buy Referral System ($220)
- 5% participate = 1 user invites friends
- They bring 2 people over 3 months
- Cost per acquisition: $220 ÷ 2 = $110/user
With Postbacks + CPA: $10/user, 100 users in month 1
Alternative: Built-in referral for organic growth
If you don't want to work with external CPA networks and prefer slow, organic member-to-member referrals, consider Dating Pro Referral System ($220). It's perfect when you have 500+ active users who might invite friends. But if you're starting with 0-100 users, you need external traffic first—that's where Postbacks + CPA networks come in.
Pro tip: Use both sequentially
Most successful dating platforms follow this pattern:
- Phase 1 (Months 0-6): Postbacks + CPA networks to reach 500-1,000 users ($5-15 per user)
- Phase 2 (Months 6+): Add Referral System to leverage existing community (reduces cost to $2-5 per user)
- Result: Faster validation, lower long-term acquisition cost
Ready to connect your platform to CPA networks?
Add this addon to your Dating Pro platform and start working with affiliate programs that require conversion tracking.
One-time payment. No recurring fees. Works with any Dating Pro plan.