Good news for single men and women who have a basic membership is dating platform hosts Free Communication Weekends to give traffic a boost. You’ll see them pop up around certain holidays — such as Labor Day, Memorial Day, Thanksgiving, Christmas, New Year’s, and Valentine’s Day.
These free-for-all events typically last for three or four days (usually starting on a Friday and ending on a Monday), so you’ll have plenty of time to get a lot of chatting done.
It’s kinda brilliant marketing if you think about it. Free trial weekend gives you opportunities to communicate with someone and hit it off, but if you want to know if you are fully attracted to them, it’s gonna cost you. And, at that point, more often than not, people are going to want to pay up. It’s the nature of the system.